INNOVATIONOVA

Innovate Your Life!

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Sunday, January 19, 2014

5 Inexpensive Strategies to Make Big Profits in Your Small Business


By VeronicaDrake

The ONLY way to grow your business is to invest in marketing.  The great news is marketing doesn't have to cost you a fortune.

I get it – MARKETING is an uncomfortable word for a lot of small business owners – self included. That was until I broke it all down into bite size pieces that were done on a shoestring budget.

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I am going to share with the top 5 areas where you can invest with no money needed.

5 Do It Now Strategies

1. Prime real estate when it comes to marketing your business is your email signature

This is the space on your email underneath your signature.  Here is a million dollar tip – when you are writing this text be creative. Sure you want your links to social media and your website but you also want a dynamic headline that will make people (your IDEAL prospects) go ummmm..

Secret Tip: your blurb is a link back to a blog post – where a prominently displayed box says if you like this post and want more register here!

Example:

Carol Winters
Weight Loss Strategist
5 Diet Myths That Will Keep You Fat and Broke

2. Get 'em talking about you

The sure-fire way to gain traction in your industry is to write..write and write – in the ideal places of course. You will need to determine your niche and what they read before you start writing.

A great free resource to get you exposure is HARO – Help A Reporter Out. You can register for a free account and 2 -3 times a day emails directly from reporters looking for stories on various topics will be emailed to you.  You decide what fits and WRITE ON! TIP: make sure you stay on point and write dynamic headlines that will grab your prospects attention.

3. Blogs aren't just for filling space on your website

Blogs can be a huge source of conversion when done properly.  Here's the scoop – you write a fabulous blog (that has a million dollar headline) that is loaded with transformational content for your ideal prospect and you integrate that with social media and you have a great opt-in! TIP: never send prospects to a registration page – they won't like it and neither will search engines!

4. Being Social on Social Media

You sign in to Facebook or Twitter with good intentions but the reality is you find yourself swirling in a lot of wasted time because you don't know what to post. The idea behind Facebook as a marketing tool is to let people see the real you. In today's world people are much more savvy and are more cautious to spend. Your job on social media is to show up being real.

I'm not saying you never ask for a sale but before you can ask you have you build a rapport – build your brand and stay consistent.  If you are posting technical jargon one day and fluffy foo foo stuff the next day you will not only confuse your followers they will be less like to trust you. followers need continuity and they need real.  "Talk to your readers as if they were sitting in front of you."

Example:

Morning World.. Who wants coffee?   Integrate this with great info!

This post gets A LOT of LIKES and more importantly comments!

I don't sell coffee and most people will probably never share a cup in person with me but by me asking it makes them feel connected – like they are sitting at my kitchen table. I've build a very stable and consistently interactive following on Facebook and that translates to sales when I do properly post offers.

TIP: you should be posting every hour – I said posting NOT getting sucked in!

5. Create a dynamic elevator pitch

You know that moment where they go around the room and it's your turn to stand up and talk for an ENTIRE 30 seconds about your business – well, that's gold when you do it correctly.

Most people stumble and fumble or give canned presentations.  I have a formula that will help you write out exactly what needs to be said and how to say it.


Here it is for you:

Answer these questions and then use the answers to fill in the blanks


1. Identify who needs you most
2. What is their problem
3. What benefits do you provide
4. What results do they get
5. Share what's unique about you
6. Call to action

I work with ____(1)_________ who are challenged/struggle with_______(2)______and really want to _______(3/4)_________. What makes what I do unique and creates success for my clients is___(5)______________________________And, because of this my clients ___________(4)_________________.  I know you can share the same success and if you'd like to learn more _______(6)________.

 

Source:
http://www.projecteve.com/5-inexpensive-strategies-to-make-you-big-profits-in-your-small-business/
http://innovationova.blogspot.com

Monday, December 30, 2013

GREAT COMPANIES SOLVE PROBLEMS THAT MATTER

WHO CARES IF YOUR COMPANY WILL LAST FOR DECADES? THE REAL VALUE IS IN SOLVING IMPORTANT PROBLEMS. HERE ARE FOUR LESSONS TO SUCCESSFULLY BUILD COMPANIES THAT SOLVE PROBLEMS THAT MATTER.
BY KAIHAN KRIPPENDORFF
The age of judging companies only on their longevity is now past. Great companies solve problem that matter.

Since the 1950s we have been judging companies by their longevity. We fret over how long they stay on the Fortune 500 list, maintain a leadership position, or survive "disruptions."

But does longevity even matter anymore? Isn't longevity just a bi-product of something more important?

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I think that great companies are those that dedicate themselves to a problem that matters. When they solve the problem, they exit the stage triumphant. And companies that survive, do so because the problem they exist to solve (their purpose or mission) is so big that there is still work to do. Longevity is not a goal in itself; it is a bi-product of taking on a big problem.

Purina, for example, exists to "connect pets with people." Google exists to "organize the world's information." When will such missions be achieved? Every day, and never, which is why, as long as they stick to and really live their missions, these companies will survive.

Consider Curemark, a biotech company founded by pediatric doctor Joan Fallon. She noticed that many of the autistic children she treated were low on a certain kind of enzyme for processing protein, and that they all had similar diets. Fallon began investigating ideas for alternative treatments.

She's since quit her medical practice and has built a company on her insights. 10 years later, Curemark has raised $50 million, and has completed phase 3 trials with the FDA. In other words, she found a problem that matters.

Here are her four key lessons to successfully build companies that solve problems that matter.

1. Focus on the area that's holding you back

The critical path will determine the speed of progress. It is better to have all areas developing, even if slowly, than one area in trouble. Think about your marketing, sales, production, human capital, operations, finances, etc. Which is limiting your growth? That is the area to focus on.

2. Be willing to pay for great talent

Choosing a doctor, attorney, PR agent, or most types of talent places you in the dilemma of not being able to assess what you're "buying" until it is too late to switch. You think you are getting a good deal by hiring someone who will do the job at a discounted rate. But the mistakes of someone less qualified usually outweigh their savings. Fallon credits Curemark's success to "getting great advice" and surrounding herself with great advisors and talent. What are the critical functions you will need to succeed? Do you have the best talent playing these roles?

3. Don't make fear-based decisions

Fear--that you will run out of money, that your theory is flawed--can lead you to make the wrong decisions. Stop before you commit and ask, "Am I making this choice out of fear?"

4. Understand the rules

Many biotech companies assume the FDA follows strict rules. But the rules, if you're willing to understand them, are malleable. What matters more are the principles like are you protecting patient safety, are you solving a meaningful problem. Don't assume the rules are fixed; instead, probe them with a higher purpose in mind.

As Curemark reaches the successful conclusion of a tough, passionate fight to solve a problem that matters--1 in 88 children in the US are autistic--they are now preparing to solve new challenges by taking a unique technology to deliver solutions into the human body to tackle problems like schizophrenia and other neurological conditions.

Companies don't grow just to grow. They don't last just to last. They thrive when the world needs them, when they are committed to solving a problem that matters. Then there is reason for them to continue your work, to grow, to thrive.

What problem keeps your business going?

--------------------
KAIHAN KRIPPENDORFF
Author of Outthink the Competition and CEO of Outthinker, a strategic innovation firm, Kaihan Krippendorff teaches executives, managers and business owners how to seize opportunities others ignore, unlock innovation, and build strategic thinking skills.


Source:
http://m.fastcompany.com/3023216/leadership-now/great-companies-solve-problems-that-matter


http://innovationova.blogspot.com

Kindness – The Most Valuable Gift

" Be kind. For everyone you meet is fighting a hard battle"

Around five years ago I was sitting outside of a Mayfair coffee shop, having just received a very difficult phone call. I broke down in tears, which is highly unusual for me but the call was the final straw and life suddenly plunged into the realms of 'overwhelming'. Once the tears had started, there was no stopping them… they were silent but in full flow. Conscious of time, I finished my coffee in between silent crying and very loud nose blowing and as I was just pulling myself back together to head back to the office, a middle aged man walked up to my table, handed me a folded up piece of paper, smiled and walked off.  As I read his note, the tears started all over again but this time because of his unprompted intervention and anonymous show of support. This was the first and last time I saw the man but no act of kindness, however small, is ever wasted. This is what he had written on the folded up piece of paper.


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Smile softly when the moon comes creeping

and the night removes the day,

Dream happy when the world is sleeping

even though the clouds are grey,

Be eager when the sun comes peeping

though your thoughts are far away,

Let your heart forget its weeping

For, I will smile for you today.

I was touched by his kindness, moved by the words he had written and right then and right there, the smallest act of kindness was worth more to me than the greatest intention. I would like to thank that man, whoever and wherever he is… he brought me reassurance, peace and inner happiness. The lesson I have learned from this is that in the end, it is only kindness that matters and one kind word can change someone's entire day.


Source:
www.theevolutionof.me
http://innovationova.blogspot.com

Sunday, December 15, 2013

How Can You Become a Successful Entrepreneur Like So Many Other People Have?

When you want to become a businessman, it can seem like a daunting task because you do not have anyone telling you what to do and when to do it. Therefore, you have to know all this for yourself. There are a lot of people that have started their own business and became a very successful businessman, and you can.

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You just need to know what we should do to become a successful businessman. Here are the most important things that you will need to do if you want to find the success that you've been looking for.
One: Know your business inside and out. In other words, if you have been working on golf products, then you want to learn all you can so that when customers talk to you, you do not come across as someone who does not know what they are talking about. Instead, you want to sound knowledgeable about your business, even if you do not know anything about it before it starts. The search can help you learn a lot.
The second: treat your business like a business and not a hobby. A lot of people forget that they are running a business. Therefore, they only work on it when they feel like it. You can not do that if you want to be a successful entrepreneur. Instead, you have to put in the time that is needed no matter how long this is in order to build a successful business.
Three: This is the most important thing you need to do if you want to be a successful entrepreneur that is. You need to educate yourself on the many different marketing methods and then put into practice what you have learned. You want to be 5-7 working marketing methods to bring traffic to your business at all times. Start with one method and learn everything you can about the subject, and then put it into practice, and once it is working effectively to make the traffic of your business, you want to add another one.
These are not all the things you will have to do in order to become a successful businessman, but they are the most important things. Being an entrepreneur is easy, but being a successful one is another story. You will have to work hard, be persistent, and never give up and do whatever it takes to make your new business a success.

Source:
http://www.entrepreneurspro.com/how-can-you-become-a-successful-entrepreneur-like-so-many-other-people-have/

http://innovationova.blogspot.com

Saturday, December 14, 2013

Be an Entrepreneur they Said, It’ll be Great they Said

Be an entrepreneur they said, it'll be great they said. And well, it is. I love the freedom that running my own company affords. I'm a college student and my schedule can be a bit crazy from time to time so having the flexibility to set my own hours is great. However running my own company isn't all rainbows and butterflies, it's also full of compromises and uncertainty. How can I, and other young entrepreneurs, handle school, business, life and keep it all fun? Well here are some thoughts.

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Advantages of running a business in college

Flexibility- It's exam week and things are getting hectic, you've got a helluvalot on your plate and you really need to focus on school right now. In my experience I've been able to work ahead and inform clients that I'll be down that week. This is advantageous compared to a job that you may be working with a bunch of other college students and when everyone needs time off then someone is going to get screwed. I've been able to avoid that, so can you.

Networking- I've been able to make some sweet connections because I do some web design. Connections that, I hope, will benefit me when I'm no longer a full time student.

Disadvantages of running a business in college

You don't have a boss- It's a pro and a con. I love that I don't have anyone, other than the occasional client, breathing down my neck as I work. However not having a boss also means I have to set my own schedule, I have to make sure the client is happy, and I have to make sure things actually get done. Oh and there's also the whole making sure that your staying profitable and clients are paying.

You don't have a 'space' to work- This has been one of my biggest struggles for me, especially since I moved off-campus. Having my 'office' in my bedroom is difficult. I've got that comfortable bed, food, and a house full of roommates doing things that seem more fun than checking for little bugs in a website. So having that focus that comes with a dedicated office space can be a struggle.

Money can be inconsistent- There won't always be money flowing in. Some months may be spectacular and others may not be the greatest so it's important to know how to manage your money. Set budgets and don't break them. It will be the end of you. Just because you have a great month it doesn't mean you need to spend all of it. Reinvest in your company, have a little fun, but save. Save a decent amount so you can support yourself in months that aren't the best. I'll be talking about my approach to finances soon, so make sure you don't miss the article.

Managing it all

Make lists- I LOVE to make lists. I've got my to-do list for school with all my to-do dates and I do the exact same for work. List out the tasks that need to be done for that week and assign specific due dates. Keep yourself accountable.

Find somewhere on or near campus to work- When I'm on or near campus I feel obligated to get things done. Therefore I find it important to find a place to make your office. Only use it for work, not studying, that way when you're there you need it's time to make money.

Keep a journal- Keep a journal for certain, consistent, time periods and be honest. When you review your journal or as you're writing it you'll realize what you got done and if you need to make any changes.

Where's the proof?

How do you know I'm not just blowing smoke, making this up as I go? Well, to be honest I am. It's a constant learning experience for me and I'm always revising things. I've played with businesses, in reality they were just side projects that I made a buck or two from, but they've all taught me a unique lesson about creating something. My latest venture is HandleBar Labs, a web design and development agency that focuses on creating great experiences and enables college students to get real world experience.


Source:
http://spencercarli.com/2013/11/be-an-entrepreneur-they-said-itll-be-great-they-said/



http://innovationova.blogspot.com

Wednesday, December 11, 2013

Charles O’Reilly: Why Some Companies Seem to Last Forever

The survivors can both manage existing business lines and prepare for change.
All companies hit rough patches from time to time. But only a few manage to survive decade after decade — some of them in a form that bears no resemblance to the original organization. Nokia began in 1865 as a riverside paper mill along the Tammerkoski Rapids in southwestern Finland. In the late 1880s, Johnson & Johnson got its start by manufacturing the first commercial sterile surgical dressings and first-aid kits. And in 1924, the founder of Toyota came out with his company's first invention — an automatic loom.


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What explains this longevity? Stanford Graduate School of Business Professor Charles O'Reilly calls it "organizational ambidexterity": the ability of a company to manage its current business while simultaneously preparing for changing conditions. "You often see successful organizations failing, and it's not obvious why they should fail," O'Reilly says. The reason, he says, is that a strategy that had been successful within the context of a particular time and place may suddenly be all wrong once the world changes.

Staying competitive, then, means changing what you're doing. But the change can't be an abrupt switch from old to new — from print to digital distribution, say, or from selling products to selling services — if that means abandoning a business that's still profitable. Hence the call for ambidexterity. You can't just choose between exploiting your current opportunities and exploring new ones; you have to do both. And the companies that last for decades are able to do so time and time again.

O'Reilly's work builds on that of other organizational scholars who have noted the value of a two-pronged survival strategy. In a seminal paper published in 1991, Stanford Professor James March wrote about the need for organizations to do two things at once, and articulated the challenge. "Both exploration and exploitation are essential for organizations," March wrote, "but they compete for scarce resources." That means organizations that try to do both face difficult trade-offs, choosing one only at the expense of the other. Harvard Professor Clayton Christensen went a step further, pointing out in The Innovator's Dilemma in 2011 that the very things that make an organization successful today will actually work against it as conditions change. It's not just that resting on your laurels is tempting, or that managers are blind to the changes around them. Rather, innovation can easily seem like a threat to a business that is already working well.

When Christensen wrote The Innovator's Dilemma, he saw no way out, O'Reilly says, except to spin out the innovative part of the organization. According to that approach, the best way for Wal-Mart Stores Inc., for example, to cope with the advent of internet retailing was to continue to focus on its brick-and-mortar stores and to spin off website Walmart.com as a separate company, as it did in 2000.

But a spinoff doesn't really solve the problem, O'Reilly says, because it doesn't help Wal-Mart make money in the long run. A better way, his research suggests, is to run the mature business alongside the newer business under the same organization — but, crucially, to do it in a way that makes smart use of the organization's resources.

A good model is the way in which Wal-Mart is rolling out its Express stores, the much smaller alternatives to the company's behemoth supercenters and among its best hopes for continued growth. This venture, which is moving in on the turf occupied by the likes of CVS and Walgreen, seems likely to pay off, O'Reilly says, because Wal-Mart's senior managers aren't merely moving into a new, related business; they're leveraging "the strengths of the mother ship" to do so. For Wal-Mart, those strengths are in real estate, purchasing, logistics, and information technology — all capabilities that will be useful in the drugstore business, too.

Christensen, O'Reilly says, now sees ambidexterity as the solution to the innovator's dilemma, but not everybody does. The idea that organizations can reshape themselves to adapt to change runs counter to a decades-old tradition in organizational studies that says, in effect, that organizational survival is a matter of luck. That school of thought, influenced by evolutionary theory and known as organizational ecology, holds that the companies that survive today are products of natural selection. These organizations have the right features to thrive in their current environment, organizational ecologists say, but sooner or later, the environment is bound to change. And if it changes in ways that favor a different set of traits, the argument goes, an individual business can't adapt any more than a zebra can change its stripes.

That view is too fatalistic, O'Reilly believes, because it ignores managers' power to learn and change. If Wal-Mart is continuing to grow while Sears is in decline, it's because Wal-Mart's leaders are deliberately doing the right things.

O'Reilly and his colleagues, especially his close collaborator Michael Tushman, of Harvard Business School, have found what some of those things are. Above all, an ambidextrous organization needs a leader with an "overarching vision," or clarity about why different businesses within the organization are important. But their research also shows that problems arise when other senior managers disagree with that vision. Therefore, the leader must also "make sure that everybody is singing off the same hymnal," O'Reilly says.

Managers must make sure their organizations actually align with that vision, as well — a difficult feat, given that different business units' cultures and incentives might be tugging them in different directions.

The best leaders manage to pull it off. One example is Glen Bradley, who in the early 1990s led Ciba Vision, a maker of contact lenses that was losing ground to Johnson & Johnson. Johnson & Johnson had the economies of scale to defeat Ciba Vision in the market for conventional lenses, so Bradley redirected his organization's resources toward developing innovations, such as contacts that people could wear while sleeping. At the time, the concept of extended-wear contact lenses was to conventional contacts what digital photography had been to Kodak's film business: If successful, many feared, the new product would kill the old one.

To make clear why the old business should support the exploratory projects, Bradley crafted a new vision for the entire company: "Healthy Eyes for Life," a statement whose breadth conveys the idea that the company should pursue whatever technologies and opportunities they had to promote healthy eyes. To forestall conflicts over resources, he set up a separate organization for each project, each with its own research and development, marketing, and finance group, and each headed by a leader given free rein to create the right culture to meet that organization's goals.

At the same time, Bradley wanted to make sure the new projects benefited from the expertise of the old business, so he put all of them under the control of a single executive, who knew the old business and had the personal relationships to facilitate sharing across divisional boundaries. Bradley also revamped the company's incentive systems, to reward managers mainly for the performance of Ciba Vision as a whole. Thanks to these efforts, the new project teams became remarkably productive: Besides new types of contact lenses, Ciba Vision successfully introduced a drug to fight eye disease and pioneered a manufacturing process that greatly reduced the cost of making lenses. In the first 10 years after Bradley's move to ambidexterity, the company's annual revenues grew from $300 million to more than $1 billion.

Ciba's experience shows that with deft ambidextrous leadership, an underdog can stand up to a powerful rival. But Johnson & Johnson could have done what Ciba did. We often think of large organizations as lumbering bureaucracies incapable of swift change, a notion perpetuated by highly visible David-and-Goliath stories in business. (Think Netflix trouncing Blockbuster, which had years to respond to the little company with the red mailers.) In fact, large companies are often better-positioned for ambidexterity than small ones, O'Reilly says, because one bad bet won't wipe them out.

"If you're a small company, you place all your chips on this one thing, whereas a large organization can do lots of experiments," he explains.

IBM, an organization that O'Reilly has studied extensively (and for which he and Tushman have consulted), is a case in point. In 2000, the company's leaders, acknowledging that running their existing businesses with incremental improvements wasn't enough to grow revenue, launched a project to foster more exploration. Called Emerging Business Opportunities, the initiative might sound like just another stuffy big-company acronym. But reading O'Reilly's descriptions of the EBOs makes them look almost like startups within Big Blue, with each reporting to a division head and to the head of new growth opportunities — somewhat the way entrepreneurs remain accountable to their funders. Like actual startups, some of these organizations failed to bear fruit. But there were enough of them (seven in the beginning) that in the first five years alone, the EBOs added $15.2 billion to IBM's top line, O'Reilly and his colleagues report, or more than twice as much as acquisitions did.

A recent study by O'Reilly and colleagues suggests that while IBM's experience was extraordinary, the company does have something in common with other thriving organizations. The researchers looked specifically at what type of corporate culture was associated with growth in revenue and net income, and found that more adaptive cultures, or ones that emphasized speed and experimentation, did much better. "A culture that says, 'We don't have all the answers; we've got to try these experiments' — that's the type of culture that promotes ambidexterity."

What determines the ideal balance between exploration and exploitation is one of the big open questions in the research on ambidextrous organizations. It's safe to say, though, that the right amount of experimentation has much to do not only with a company's resources, but also with the pace of change in its industry. "If the industry isn't changing rapidly, doing 100 experiments is unproductive and expensive. But if you don't do experiments, you're likely to be in trouble if the industry is changing."

Charles O'Reilly is Stanford GSB's Frank E. Buck Professor of Management.

James March is the Jack Steele Parker Professor of International Management, emeritus.

-- 
Marina Krakovsky

Source:
http://www.gsb.stanford.edu/news/headlines/charles-oreilly-why-some-companies-seem-last-forever



http://innovationova.blogspot.com

Friday, December 6, 2013

Daily Planning for Success is an Entrepreneurs Pot of Gold

By Jackie Nagel

Someone once said, "People don't plan to fail—they fail to plan." Undoubtedly, none of us plan to fail but without an ongoing business planning process in position, we certainly are planning to be overwhelmed, distracted, and pulled off course on a regular basis.

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Small business entrepreneurs who adopt an ongoing business planning process enjoy that pot of gold of greater efficiency, effectiveness, productivity, clients, and revenue. No matter how much business planning makes your stomach turn, the success you'll enjoy in your business is worth every queasy moment.

We created the Daily Goal Planner with you, the busy entrepreneur, in mind. Its purpose is twofold:keep you focused on the most critical activities to move your business forward and shift you from "doing your business" to "growing your business". You can download it here for free.

With your weekly plan for success in place, you're ready to properly plan each day to make sure your primary focus is on actions and activities directly linked to achieving your goals. Using the Daily Goal Planner, follow these five steps to ensure you're moving toward your goals each and every day:

- Enter your Long Term Goals.

The primary importance of setting goals is to provide direction and purpose. Clear, concise goals keep you focused and precede success. When setting your goals, be sure they are SMART—specific, measurable, achievable, realistic, and timely. The duration of a long-term goal varies from business-to-business; however, most experts recommend a period of 3-5 years.

- Record your Short Term Goals.

The period of effectiveness for a short term goal, much like the long-term goal, is business-dependant. When establishing the time duration for your business, select that which gives you the greatest degree of clarity and focus. For most, this is one month. Make sure your short-term goal(s), aligns with your long-term goal(s)

Although the Daily Goal Planner allows you to enter and save data, we strongly recommend you re-enter your long and short-term goals each day to reinforce your direction and strengthen your goals.

- Determine your Top Priorities.

Although it seems like everything takes precedence, when it comes to achieving goals, yourtop priorities consist of the most important projects and/or actions that advance your short and long-term goals.

- Design your day.

Equipped with the top priorities needed to further your short and long-term goals, you're ready to plan your day. Considering all previous commitments, set aside the time required to accomplish your top priorities.

- Catalog your To Do.

This is where you list other actions in need of your attention for the day. Be careful not to list more than what realistically can be completed given your known time availability.

With your goals clearly defined and focused on your top priorities, you are ready to launch a high performance day. Here's to planning for success! It's magically delicious!

Source:
http://www.projecteve.com/daily-planning-for-success-is-an-entrepreneurs-pot-of-gold/
http://innovationova.blogspot.com